Bam.boom specializes in brand-building and perception shifts using social media.
Founder Katrien Van de broeck, a social media & campaign expert, earned her stripes while on the team of Guy Verhofstadt, former Prime Minister of Belgium and leader of the Liberals in the European Parliament. During his election campaigns of 2009 and 2014, she played a pivotal role in shifting towards a strong social media focus in the 2014 elections and beyond. By building Guy Verhofstadt’s online presence, she was at the heart of the social media revolution in European politics.
In the summer of 2016, Katrien left European politics to spread the enthusiasm for social with Bam.boom. Since then, she offers her clients creativity and insights, guides them through the world of likes & retweets and helps them develop winning campaigns. Her clients range from NGOs to celebrities to trade associations to CEOs from Fortune500.
In Europe, Katrien remains the go-to source for online campaigning (available to select political parties) and each year she is a showcase speaker at the European Liberal Party Congress for her social media workshop.
Katrien’s last political campaign was in 2019, for Alexander De Croo, now the current Prime Minister of Belgium. She contributed to the on/offline promotion of De Croo’s book, The Age of Women, a widely-acclaimed plea for feminism published in English, French and Dutch. Katrien joined De Croo in presenting The Age of Women all over the world from Texas (SXSW) to Capetown, South Africa. De Croo’s 2019 campaign led to his becoming the most popular Liberal in Flanders; he was ranked third in popularity nationally. After a long political deadlock, Alexander De Croo became Prime Minister of Belgium in 2020. His book was often thought to be the turning point in the Prime Minister’s ascent to power. Katrien joined De Croo’s cabinet as Senior Communication Advisor in November 2020.
Katrien Van den broeck graduated cum laude with a Master’s in American Studies from the University of Antwerp, after obtaining a Master’s in Modern History at the K.U. Leuven. She also holds degrees in Investigative Journalism, Online Diplomacy and Digital Marketing.
She lives in Antwerp, Belgium.